Being Wear Blog: Comfort, Inclusion & Sensory-Friendly Underwear

Being Wear founder Andrew Whittle speaks to Underlines Magazine about the personal story behind the brand, the realities of building a start-up and our ambition to redefine underwear through comfort, inclusion and personal freedom.

Christine McGuinness discusses Being Wear, neurodiversity and the freedom of gender-free shopping in a four-page OK! magazine interview.

Christine McGuinness discusses Being Wear, neurodiversity and gender-free shopping in the 17 August 2026 print edition of New magazine.

Christine McGuinness wears Being Wear in the Daily Mail as she discusses independence, identity and feeling free to be herself following her divorce.

Christine McGuinness introduces Being Wear’s sensory-friendly underwear to an extensive national audience through The Sun’s print, online and social coverage.

Being Wear partners with neurodiversity advocate Christine McGuinness to launch sensory-friendly, sustainable and gender-free underwear in the UK.

Being Wear is a 2026 ORIA finalist

We're proud to announce that Being Wear has been named a finalist in the 2026 Australia Post Online Retailer Industry Awards — the biggest year of entries the awards have ever seen.

The official ceremony is on 23 July 2026 at ICC Sydney. Grateful to be in the room.

Woman's Day New Zealand just featured Being Wear and they asked the right question: is this the closest thing to perfect underwear?

The piece covers our gender-free design, sensory-friendly fabrics, and sizing from 5xs to 5xl. it's the kind of coverage that reflects exactly what we're trying to do here.

read the full article →

We're doing the Push-Up Challenge and we need your support

This June, the Being Wear crew and a bunch of legend mates are taking on 3,307 push-ups for mental health. That number represents the 3,307 Australians who died by suicide in 2024.

It's uncomfortable. It's worth it. And every dollar raised goes directly to mental health services across Australia.

Donate here →

Our CEO and founder Andrew recently sat down with Kalena and Steve on The Business Game to talk start-ups, Being Wear, and what it really takes to build from the ground up.

The Business Game breaks growth into 10 levels from $0 to $200B+. We're firmly at level 1 still building, still learning, but ready to move.

Watch the interview here →

Kochie's Business Builders recently visited Being Wear, sitting down with founder Andrew and international trade expert Cynthia Dearin to map out what scaling looks like from here.

What started as a personal mission is now a clear proof of concept — and we're just getting started.

Watch the segment →

March moves fast. New routines, busy days, endless lists. So this year, we’re choosing something different. We’re choosing joy.