Privacy Policy

At Being Wear, we believe feeling good starts with trust and that includes how we handle your personal information. This Privacy Policy outlines how we collect, use, store, and share your data in line with the Australian Privacy Act 1988 and the Australian Privacy Principles.

By using our website, signing up to our mailing list, or purchasing from us, you agree to the terms of this Privacy Policy.

1. Who we are

Being Wear Pty Ltd ABN 21 684 512 641 is an Australian-owned business creating gender-free, sustainable underwear. Our website is powered by Shopify and we use Klaviyo to stay in touch with our community.

2. What information we collect

We collect personal information when you interact with us online or offline. This may include:

• Identity & Contact Info: Name, email address, phone number, delivery and billing address
• Order Details: Products purchased, payment method, order history
• Account Info: Login details if you create an account
• Preferences & Interactions: Size preferences, feedback, messages, survey responses
• Website Usage Data: IP address, browser type, pages visited, time spent on site
• Marketing Engagement: Whether you open our emails, click on links, or shop from campaigns

3. How we collect it

We collect information when you:

• Visit or browse our website
• Place an order
• Subscribe to emails or SMS updates
• Fill out forms, surveys, or competitions
• Interact with us on social media or via customer support

Some information is collected automatically through cookies and tracking tools (see Section 6).

4. What platforms we use

We use trusted third-party platforms to help run our business securely and efficiently:

Shopify

Our online store is hosted on Shopify. They provide the e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify’s secure servers, databases, and application services. For more info, read the Shopify Privacy Policy.

Klaviyo

We use Klaviyo to manage our email and SMS marketing. If you subscribe to our updates, your name, email address, and purchase activity may be shared with Klaviyo so we can send relevant messages. Klaviyo complies with GDPR and CCPA standards, and stores data securely. Learn more in the Klaviyo Privacy Policy.

5. Why we collect your info

We collect your information to:

• Process your orders and deliver your purchases
• Provide updates about your order
• Offer customer support
• Improve our website and your shopping experience
• Send relevant marketing (if you opt in)
• Run promotions, surveys, or competitions
• Meet legal and regulatory obligations

6. Cookies & tracking

We use cookies (small data files) and other tracking technologies to:

• Remember what’s in your cart
• Analyse how visitors use our website
• Personalise your experience
• Run marketing and retargeting ads via platforms like Meta and Google

You can manage cookie settings via your browser or opt out of ad tracking through tools like Google Ad Settings or the Network Advertising Initiative.

7. How we store & protect your data

We store your personal information securely, whether on Shopify’s servers, Klaviyo’s systems, or our internal records. We take reasonable steps to protect it from misuse, interference, loss, and unauthorised access.

We only keep your information for as long as necessary to fulfil its purpose, then safely delete or de-identify it as required by law.

8. Direct marketing

We’ll only contact you for marketing purposes if you’ve opted in — and we always make it easy to opt out.

You can unsubscribe at any time by clicking the link in our emails or texting STOP to opt out of SMS. No hard feelings.

9. Who we share it with

We may share your data with trusted partners who help us operate our business:

• Shopify (e-commerce & payments)
• Klaviyo (email/SMS marketing)
• Shipping partners (to deliver your orders)
• Payment gateways (like Shopify Payments, Afterpay, or PayPal)
• Analytics providers (Google Analytics, Meta Pixel)

These providers only access what they need and must comply with privacy laws and confidentiality obligations.

We will never sell your personal data.

10. Overseas data transfer

Some of our service providers (including Shopify and Klaviyo) may store or process your data outside of Australia, such as in the US, Canada, or Europe. Where this occurs, we ensure your data is protected in line with Australian privacy laws.

11. Your rights

You have the right to:

• Access the personal information we hold about you
• Request corrections if your info is inaccurate or out of date
• Withdraw consent for marketing communications
• Ask us to delete or de-identify your data (subject to legal obligations)

To make a request, please contact us using the details below.

12. Questions or complaints?

We’re here to help. If you have any concerns about how we handle your data, please get in touch.

Email: beinghelpful@beingwear.com
Mail: Being Wear, Unit 6, 19 Hotham Pde, Artarmon, NSW Australia 2064

If you’re not happy with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au.

13. Updates to this policy

We may occasionally update this Privacy Policy to reflect changes in our practices or the law. Any updates will be posted here with a new ‘Last updated’ date.