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March moves fast. New routines, busy days, endless lists. So this year, we’re choosing something different. We’re choosing joy.

It started as a little test… and you lot made it very clear.You love the $8.75 flat rate shipping. Like, really love it.So guess what? It’s not going anywhere.From now...

The Being you love, soft, sustainable and tag-free, is now available for the young beings in your life. Sizes start from 4XS (5XS coming soon!) with every piece made for...

Launching Being Wear has been a reminder that brand building whether for clients or yourself always comes back to understanding people, solving problems creatively, and staying true to your values.

Being Wear: The Aussie start-up rewriting the rules of underwear

Ragtrader sat down with founder Andrew Whittle to uncover how a family challenge, $2bn+ industry. How 18 months of grit created Australia’s first gender-free, sensory-considerate underwear label.

 

Inside Small Business explores the purpose drivers behind Being Wear, why we launched and how we funded and built it.

 

The Aussie underwear brand breaking the rules: Why Being Wear is the game-changing label you need to know about

The new era of underwear has arrived.

For decades, underwear shopping has been stuck in the same old binary of “men’s” and “women’s” sections.

But a new Australian brand is proving that the most essential layer doesn't have to come with outdated labels.

Being Wear, launched in July 2025, is the first Australian underwear company designed to be completely gender-free.

There’s a new Aussie intimates label on the block, and they’re making waves in the inclusivity department. Being Wear is Australia’s first ever underwear brand to create garments with the mission of being gender-free and sensory friendly.

“I saw my daughter struggling to find underwear she could wear comfortably as someone with sensory issues,” Andrew Whittle, founder and CEO of Being Wear said in a statement.

Post originally appeared on LinkedIn 4 August 2025 See full article here Over a year ago, we set out to build an inclusive underwear brand.Since then, I’ve been asked the same...

Published Mumbrella August 6, 2025  Click here to read on Mumbrella Andrew Whittle, former CEO of Dynamix, has launched Being, a new Australian underwear brand focused on comfort, inclusivity and...

B&T Published on: 5th August 2025 at 10:04 AM Read B&T article here Andrew Whittle, former CEO of indie creative agency Dynamix, has launched Being, a new “gender-free” and “sensory-friendly”...

After decades spent shaping some of the country’s biggest brand campaigns, we decided to shift gears  from building briefs for clients to building better briefs for people. We’re Andrew Whittle...