Christine McGuinness and Being Wear Featured Across The Sun

Being Wear has received major national coverage across The Sun’s print, online and social channels, with Christine McGuinness appearing in our underwear as she discusses neurodiversity, sensory comfort and her life after divorce, as part of her role fronting our UK launch.

The feature was published in the Friday, 7 August 2026 print editions of The Sun, The Irish Sun and The Scottish Sun, with Being Wear imagery filling the opening page of the two-page Fabulous Daily interview.

Together, the three newspapers have a combined circulation of almost 1.5 million, while the online coverage across The Sun, The Scottish Sun and The Irish Sun reaches a combined monthly unique audience of more than 61 million. The story was also shared across social channels with a combined following of almost 4 million people.

The feature discusses Christine’s family life, relationships and plans for the future. It also introduces readers to Being Wear and Christine’s role fronting our UK launch.

The Sun describes Being Wear as “an inclusive, sensory-friendly underwear brand made from modal fabrics,” founded in Australia by Andrew Whittle.

Christine, who is autistic and has ADHD, speaks about how seemingly small clothing details can significantly affect people with sensory sensitivities:

“A seam, a tag, a waistband that sits wrong, these things matter more than people realise.”

She also explains that she has always removed irritating labels from her clothing without realising this behaviour was connected to her sensory experience:

“I’ve always cut labels out of my clothes, and didn’t realise other people don’t do it. These things bother people with sensory issues.”

These experiences sit at the heart of Being Wear. Our underwear is made from super-soft, breathable modal and uses sensory-considerate details to help reduce common causes of discomfort, including irritating tags, harsh seams and restrictive waistbands.

Christine’s lived experience as an autistic woman and mum to three autistic children makes her an authentic advocate for our mission. She understands how the clothing closest to our skin can affect our comfort, confidence and entire day.

This extensive print, online and social coverage is another important step in introducing Being Wear to the UK and helping more people understand why sensory-friendly underwear matters.

We’re proud to have Christine helping us spread a simple but important message: everyone deserves underwear that feels good and gives them the freedom to be themselves.

See the article below or click here to read it on The Sun Online.

Ready to experience sensory-friendly comfort for yourself? Explore Being Wear’s gender-free underwear, or use our fit guide to find your perfect fit.

See more Being Wear UK launch coverage.