We recently had the pleasure of welcoming Kochie's Business Builders and Dearin & Associates to Being Wear and it was a moment that felt worth marking.
International trade expert Cynthia Dearin sat down with our founder Andrew to work through what scaling a product business actually looks like in practice: how to grow without stretching too thin, and how to identify the right markets and opportunities at the right time.
What began as a deeply personal mission creating underwear that was comfortable, gender-free, and sensory-friendly has become a clear proof of concept. The market response has confirmed what we always believed: people are looking for a new approach to basics, one centred on comfort, inclusivity, sustainability, and thoughtful design.
This visit came just one week after our official launch in New Zealand, and our focus from here is clear, scaling, expanding our team, extending our reach, and entering new markets.
A huge thank you to Kochie's Business Builders, Dearin & Associates, and Private Media for helping us tell the Being Wear story.
