News

Being Wear is a 2026 ORIA finalist

We're proud to announce that Being Wear has been named a finalist in the 2026 Australia Post Online Retailer Industry Awards — the biggest year of entries the awards have ever seen.

The official ceremony is on 23 July 2026 at ICC Sydney. Grateful to be in the room.

Woman's Day New Zealand just featured Being Wear and they asked the right question: is this the closest thing to perfect underwear?

The piece covers our gender-free design, sensory-friendly fabrics, and sizing from 5xs to 5xl. it's the kind of coverage that reflects exactly what we're trying to do here.

read the full article →

We're doing the Push-Up Challenge and we need your support

This June, the Being Wear crew and a bunch of legend mates are taking on 3,307 push-ups for mental health. That number represents the 3,307 Australians who died by suicide in 2024.

It's uncomfortable. It's worth it. And every dollar raised goes directly to mental health services across Australia.

Donate here →

Our CEO and founder Andrew recently sat down with Kalena and Steve on The Business Game to talk start-ups, Being Wear, and what it really takes to build from the ground up.

The Business Game breaks growth into 10 levels from $0 to $200B+. We're firmly at level 1 still building, still learning, but ready to move.

Watch the interview here →

Kochie's Business Builders recently visited Being Wear, sitting down with founder Andrew and international trade expert Cynthia Dearin to map out what scaling looks like from here.

What started as a personal mission is now a clear proof of concept — and we're just getting started.

Watch the segment →

March moves fast. New routines, busy days, endless lists. So this year, we’re choosing something different. We’re choosing joy.

It started as a little test… and you lot made it very clear.You love the $8.75 flat rate shipping. Like, really love it.So guess what? It’s not going anywhere.From now...

The Being you love, soft, sustainable and tag-free, is now available for the young beings in your life. Sizes start from 4XS (5XS coming soon!) with every piece made for...

Launching Being Wear has been a reminder that brand building whether for clients or yourself always comes back to understanding people, solving problems creatively, and staying true to your values.

Being Wear: The Aussie start-up rewriting the rules of underwear

Ragtrader sat down with founder Andrew Whittle to uncover how a family challenge, $2bn+ industry. How 18 months of grit created Australia’s first gender-free, sensory-considerate underwear label.

 

Inside Small Business explores the purpose drivers behind Being Wear, why we launched and how we funded and built it.

 

The Aussie underwear brand breaking the rules: Why Being Wear is the game-changing label you need to know about

The new era of underwear has arrived.

For decades, underwear shopping has been stuck in the same old binary of “men’s” and “women’s” sections.

But a new Australian brand is proving that the most essential layer doesn't have to come with outdated labels.

Being Wear, launched in July 2025, is the first Australian underwear company designed to be completely gender-free.