Being Wear is a finalist for Australia’s Favourite Family Business 2026. Vote for us!

What started with a search for comfortable underwear for my child is now a finalist for Australia’s Favourite Family Business 2026.

We’re proud to share that Being Wear has been named one of 20 finalists in the Business Builders competition, with the winner decided by public vote. And we’d love your support.

A family need that became our business

Being Wear began at home with Mads, my child, who is autistic and has ADHD. Finding underwear they could comfortably wear was a daily struggle. Fabrics, seams and tags that other people barely noticed could make a pair completely unwearable for them.

Then Mads wanted boxers, and later asked for a chest binder instead of a bra. Finding something that suited their body, sensory needs and how they wanted to dress was much harder than it should have been.

It made us ask a simple question: why does underwear shopping start with gender, rather than what feels right for your body?

That question became the beginning of Being Wear.

Two families, one shared purpose

My co-founder Linc and I met through our families when our kids were at day care. Years of friendship later, we decided to put our business and creative experience into solving a problem that mattered deeply to us.

Our two families backed the idea with our own savings. After around 12 months of research, development and testing, we launched Being Wear in August 2025.

Today, I look after the day-to-day running of the business, while Linc leads our creative direction, brand and product design. Mads remains an important voice in testing comfort, sharing ideas and helping pick and pack orders between their remote schooling.

They’re also our toughest product tester. If something doesn’t feel right, we hear about it.

Underwear made for all human beings

We created Being Wear to give people more comfort and more choice.

That means gender-free shopping, sensory-friendly design and underwear you choose according to your body and preferences. Shop Tops or Bottoms, find your style and choose pouch or no pouch where available.

Since launching, we’ve reached customers across Australia, New Zealand and the United Kingdom. But the moments that mean the most still come from customer messages: a child feeling comfortable in underwear, someone finding a bralette they enjoy wearing, or a shopper feeling welcome and understood.

Those stories take us straight back to why we started.

Help us become Australia’s Favourite Family Business

Being named a finalist is a lovely moment for our families and the community helping us build Being Wear.

Winning would help us share our story with more people, including families still searching for the comfort and choice that first inspired us.

Business Builders has shared our journey in this feature

If you believe everyone deserves to feel comfortable in their underwear, we’d love your vote.

Vote for Being Wear in Australia’s Favourite Family Business 2026. Select Being Wear and submit your vote using the form on the competition page.

Voting closes Sunday 15 November 2026.

Thank you to everyone who has ordered, recommended us, shared our story or encouraged us along the way. You’ve helped turn a need in our home into something that’s helping other people too.