Ragtrader sat down with Andrew Whittle, founder of Being Wear, to uncover how a family challenge sparked one of Australia’s first gender-free, sensory-considerate underwear labels.
In just 18 months, the Being team have turned their life savings and his 30-year advertising background into a founder-funded, e-commerce-first brand redefining comfort and inclusivity. With soft modal fabrics, tag-free design and universal sizing, Being Wear is bridging the gap between fashion trends and unmet consumer needs.
Read here the full story on how a start-up is disrupting basics and why Ragtrader says Being Wear is one to watch.
