Let’s stop pretending it’s inclusive if It’s still split into “Men’s” and “Women’s”
Have you noticed a lot of brands talk about inclusivity. It’s on their packaging, in their taglines, across their campaigns. But then you walk into their store or scroll their website and the first thing you’re asked is, “Are you shopping men’s or women’s?”
That’s not inclusivity. That’s legacy thinking.
At Being Wear, we believe inclusivity isn’t a feature. It’s the fabric of who we all are. And the way we shop should reflect that.
There wont be a men’s or women’s sections on our website. No pink for girls and navy for boys. Just great underwear that fits your body and feels good to wear, whoever you are.
When we first started exploring the idea of Being Wear, we had a lot of conversations with friends about what shopping looked like for them or their kids. One story that stuck with me a 10-year-old girl who just wanted to wear comfy boy-leg boxers, but only ones available in the girls’ section? Pink, with unicorn prints.
Meanwhile, over in the boys’ aisle: plain, patterned, branded, sporty, neutral…
Take your pick. The choice was there but only if you picked the “right” gender first.
Why do we assume all boys like trucks and all girls like fairies?
Why do we let outdated marketing keep dictating how people especially kids express themselves?
At Being Wear, we started by removing those labels. No sections. No boxes. Just fit, function, and freedom. Because being yourself shouldn’t start with having to pretend to be someone else just to buy underwear.
We will be changing the way we shop. Let’s together change the way we think.
Read my LinkedIn post and see the results of a survey here
