frequently asked questions

We’re an Australian underwear brand for all human beings - all shapes, sizes, genders. Our pieces are designed to feel good, fit right, and be kind to the the planet. No boxes, no labels, just comfort that lets you be yourself.

Yes. Everything we make is completely gender-free. That means no ‘men’s’ or ‘women’s’ sections, just styles that are made to move with your body and your life.

We’re proudly based in Australia. Our HQ is in Sydney and we currently ship our wear to beings across Australia, New Zealand and the United Kingdom. Soon the world!

We use AI-generated imagery to show our products in real-world, on-body scenarios without putting real children’s images online. This allows parents and carers to better understand fit, feel and design while keeping kids safe.

No real children are photographed or displayed anywhere on our website.

Our images are developed using adult models that we have full usage rights for. These adult images are then ethically transformed using Keevx, an AI platform designed specifically for responsible image generation.

This approach allows us to accurately represent our products while avoiding the risks associated with sharing children’s photos online.

Safety is non-negotiable for us. The AI platform we use has built-in safeguards that prevent sexualisation or inappropriate representation.

All images are created to align with global advertising standards. Every image is reviewed internally before being published. Images are checked against Google’s systems to ensure they are not misleading or harmful.

The internet is permanent and children cannot consent to how their images may be used, shared, or misused in the future.

By choosing AI imagery, we:

• Reduce the risk of image misuse
• Avoid contributing to unsafe online environments
• Respect children’s privacy now and into adulthood
• We believe showing underwear on real children online carries risks that are simply not worth taking.

We didn’t make this decision lightly. Our approach has been shaped with guidance from:

• A leading AI expert in Australia
• A recognised sextortion expert
• A group of business leaders across finance, legal, and advertising/marketing

We also engaged with parents of children.

No. The images are designed to accurately represent:

• Fit
• Fabric
• Construction
• Coverage

They exist to help parents make informed purchasing decisions not to exaggerate or misrepresent the product.

Because kids deserve comfort and protection. Using AI imagery allows us to:

• Show our sensory-friendly designs clearly
• Maintain transparency with parents
• Reduce online risk for children
• Set a higher ethical standard for kidswear e-commerce

Of course. We welcome conversation and transparency. If you have questions or concerns, please contact our team at beinghelpful@beingwear.com We’re always happy to explain our choices.

Yes, sustainability is stitched into everything we do. From our low-impact modal and bamboo fabrics to minimal packaging, we’re committed to reducing harm and leaving the planet better than we found it.

We partner with ethical manufacturers who share our values of care, quality, and fair treatment. Our underwear and socks are designed in Australia and manufactured in China, with each piece made with respect, for the planet and its people.

Our underwear is made from premium modal - a soft, breathable, plant-based fabric that’s better for your body and the environment. Our socks are crafted from bamboo with padded soles for all-day comfort.

We’ve reinvented sizing to be more inclusive and intuitive. Our gender-free fit guide and sizing tool helps you choose based on your body, not a label. If you’re unsure, check out our fit guide, or reach out - we’re here to help.

Yes. Being Wear is for all ages, including children. Our sizing starts small enough to fit children from around 5 years of age, with the same soft, sensory-friendly fabrics we use for all our wear. For further information refer to our 'sizing chart for children' here.

Totally. Whether you're lounging, moving, lifting, dancing, or doing-nothing-at-all-ing, Being Wear is designed to support you every day.

• Australia: All standard orders shipped within Australia this February will only cost $8.75. That's a flat fee no matter where you live.
• Rest of the world: Shipping is calculated at checkout, so you’ll know exactly what to expect before you hit BUY.

We are proud to ship Being Wear across the globe.

Your underwear is backed by the Being 100% satisfied guarantee. If your pair doesn’t feel right, simply send it back to us. As long as it’s in good condition (tried on is totally fine, we get it), we’ll refund you in full, to your original payment method. You’ll get back what you paid for the product itself (delivery costs aren’t included unless the product was faulty or not quite as described).

If your order hasn’t shipped yet, we’ll do our best to update or cancel it. Email us at beinghelpful@beingwear.com as soon as you can.

We love hearing from our community. Email us any time at beinghelpful@beingwear.com and we’ll get back to you as quickly as possible.